Fashion Retail Marketing & Merchandising

Overview

“Fashion is the armour to survive the reality of everyday life.” — Bill Cunningham.

Once the clothes are designed and ready to sell, how do they reach the customer? The process of buying clothes from manufacturers and selling them to customers is known as retailing. Whereas fashion marketing involves everything from managing the flow of merchandise from the first stage of design to presenting it to retail customers and finally promoting it to the end users. Merchandising involves selling the right product, at the right place, right time and to the right customer. It also involves presenting goods attractively in stores, outlets, over the counter, etc.