Have you heard the phrase “Change is the only Constant”? You and I can completely relate to this because we evolve with time. Our thinking and values change.
There is a sense of social responsibility within most of us now and that can be seen in what we do to what we eat and wear.
Fashion industry is taking a note of this and are aligning their supply to their consumer needs.
Popular luxury fashion brands have decided to go fur free as people no longer consider fur as luxury but a pointless piece of clothing made by killing animals.
Apart from designers, London Fashion Week paved the path in adopting this notion with all their participating designers completely avoiding fur in their collection.
Here are a few luxury brands that have decided to completely exclude fur from their collection.
CEO Marco Bizzarri revealed that Gucci will remove fur from all of its collections and would auction off its existing fur stock as of Spring/Summer 2018.
“Technology is now available that means you don’t need to use fur. The alternatives are luxurious. There is just no need”, Bizzarri told Vogue.
On asked about this decision, Bizzarri stated “Being socially responsible is one of Gucci’s core values and we will continue to strive to do better for the environment and animals”.
After teaming up with Humane Society of the United States, Giorgio Armani and the seven other labels under the Armani Group revealed that they would no longer produce clothing pieces with fur beginning with Fall 2016.
“Technological progress made over the years allow us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals”.
“Pursuing the positive process undertaken long ago, my company is now taking a major step ahead reflecting our attention to the critical issues of protecting and caring for the environment and animals”. The brand said in a statement to WWD.
Versace issued an official statement that the luxury label will be omitting fur from its products from the 2019 collection onwards.
In an interview for the Economic’s 1843 magazine, the Italian designer Donatella Versace on asked about using fur in her future collections, stated “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right”.
Michael Kors Holdings Limited, which is parent to both Michael Kors as well as Jimmy Choo announced that it would no longer use animal fur for creating its fashion pieces by the end of December 2018.
“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur” Kors said.
“Modern luxury means being socially and environmentally responsible”, Marco Gobbelti, Burberry’s chief executive officer spoke of the in-house mission to go greener.
Burberry revealed that Tisci’s first collection that was set to debut during the London Fashion Week would not feature any fur.
The company also declared that they would eliminate any existing fur products which currently include rabbit, fox, mink and asiatic raccoon in an attempt to show its commitment to being completely fur free.